Consumer Behavior
Online BSBA Summer 2024 - July 15-August 20
Description
Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Class Notes
Open only to students admitted to the Special Session Degree Online BSBA completion program. Registration in only available through Professional & Continuing Education. Log in daily at anytime or as required by faculty.
Class Details
Instructor
Instructor Name (static text):
Aiken, Kirk D
Location
WWW ONLINE
Class Registration Information
Class #
1027
Course
MKTG 371 -
SECT 552
SECT 552
Units
3
Fees
Amount per Unit
- $525 / unit
Capacity
21/25
Class Meeting Dates
07/15/2024 - 08/20/2024
Days
TBA
Times
MKTG 371 - SECT 552
Consumer Behavior
Class:
1027
Units:
3
Fees:
$1,575.00
M-F
07/15/2024 - 08/20/2024
TBA
Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Class Notes
Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Instructor
Instructor Name (static text):
Aiken, Kirk D
Location
WWW ONLINE