Seminar in Strategic Marketing

Online MBA Spring 2025: January 21-February 28

Description

An exploration of key marketing strategies and concepts, including demand analysis, product/market positioning, distribution, promotion, and pricing. This course emphasizes integrating these strategies into cohesive marketing programs with a strong focus on driving customer value to meet organizational objectives.
Prerequisite: Classified MBA student.

Class Notes

Open to students admitted to the Special Session Online Masters in Business Administration Degree Program. Registrations are processed through the Professional & Continuing Education Office. Log in daily or as required by faculty.

Class Details

Instructor
Instructor Name (static text): 
Kimbell, Kevin D
Location

WWW ONLINE

Class Registration Information

Class #
4721
Course
MKTG 673 -
SECT 502
Units
3
Fees
Amount per Unit
  • $1,000 / unit
Capacity
8/35
Class Meeting Dates

01/21/2025 - 02/28/2025

Days

TBA

Times

Registration

Class Fee: $3,000.00
MKTG 673 - SECT 502

Seminar in Strategic Marketing

Class: 4721 Units: 3 Fees: $3,000.00

M-F 01/21/2025 - 02/28/2025 TBA

An exploration of key marketing strategies and concepts, including demand analysis, product/market positioning, distribution, promotion, and pricing. This course emphasizes integrating these strategies into cohesive marketing programs with a strong focus on driving customer value to meet organizational objectives.
Prerequisite: Classified MBA student.

Class Notes

An exploration of key marketing strategies and concepts, including demand analysis, product/market positioning, distribution, promotion, and pricing. This course emphasizes integrating these strategies into cohesive marketing programs with a strong focus on driving customer value to meet organizational objectives.

Instructor
Instructor Name (static text): 
Kimbell, Kevin D
Location
WWW ONLINE