Consumer Behavior

Spring 2025 - March 24-May 16

Description

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Prerequisite: ABUS 311 for Agricultural Business majors only; or MKTG 305.

Class Notes

Open only to students admitted to the Special Session Degree Online BSBA completion program. Registration in only available through Professional & Continuing Education. Log in daily at anytime or as required by faculty.

Class Details

Instructor
Instructor Name (static text): 
Shin, Sohyoun
Location

WWW ONLINE

Class Registration Information

Class #
4806
Course
MKTG 371 -
SECT 552
Units
3
Fees
Amount per Unit
  • $525 / unit
Capacity
23/35
Class Meeting Dates

03/24/2025 - 05/16/2025

Days

TBA

Times

Registration

Class Fee: $1,575.00
Register Now
MKTG 371 - SECT 552

Consumer Behavior

Class: 4806 Units: 3 Fees: $1,575.00

M-F 03/24/2025 - 05/16/2025 TBA

Register Now
Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Prerequisite: ABUS 311 for Agricultural Business majors only; or MKTG 305.

Class Notes

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.

Instructor
Instructor Name (static text): 
Shin, Sohyoun
Location
WWW ONLINE