Consumer Behavior
Online BSBA & MSCS Spring 2025 - March 24-May 16
Description
Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Class Notes
Open only to students admitted to the Special Session Degree Online BSBA completion program. Registration in only available through Professional & Continuing Education. Log in daily at anytime or as required by faculty.
Class Details
WWW ONLINE
Class Registration Information
SECT 552
- $525 / unit
03/24/2025 - 05/16/2025
TBA
Consumer Behavior
Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Class Notes
Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.