Digital Marketing

Online MSCS & BSBA Fall 2024 - October 21-December 20

Description

Study of the changes in the marketplace created by the increasing utilization of technological tools to perform traditional marketing functions. The course provides insight into strategies and tactics which can be used to implement and manage electronic marketing initiatives.
Prerequisite: MKTG 371.

Class Notes

Open only to students admitted to the Special Session Degree Online BSBA completion program. Registration in only available through Professional & Continuing Education. Log in daily at anytime or as required by faculty.

Class Details

Instructor
Instructor Name (static text): 
Liu, Richie L
Location

WWW ONLINE

Class Registration Information

Class #
5109
Course
MKTG 465 -
SECT 552
Units
3
Fees
Amount per Unit
  • $525 / unit
Capacity
36/35
Class Meeting Dates

10/21/2024 - 12/20/2024

Days

TBA

Times
MKTG 465 - SECT 552

Digital Marketing

Class: 5109 Units: 3 Fees: $1,575.00

M-F 10/21/2024 - 12/20/2024 TBA
Study of the changes in the marketplace created by the increasing utilization of technological tools to perform traditional marketing functions. The course provides insight into strategies and tactics which can be used to implement and manage electronic marketing initiatives.
Prerequisite: MKTG 371.

Class Notes

Study of the changes in the marketplace created by the increasing utilization of technological tools to perform traditional marketing functions. The course provides insight into strategies and tactics which can be used to implement and manage electronic marketing initiatives.

Instructor
Instructor Name (static text): 
Liu, Richie L
Location
WWW ONLINE