Consumer Behavior

Summer 2025: June 2-July 11

Description

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Prerequisite: ABUS 311 for Agricultural Business majors only; or MKTG 305.

Class Notes

Open only to students admitted to the Special Session Degree Online BSBA completion program. Registration is only available through Professional & Continuing Education. Log in daily at any time or as required by faculty.

Class Details

Instructor
Instructor Name (static text): 
Shin, Sohyoun
Location

WWW ONLINE

Class Registration Information

Class #
1292
Course
MKTG 371 -
SECT 551
Units
3
Fees
Amount per Unit
  • $525 / unit
Class Meeting Dates

06/02/2025 - 07/11/2025

Days

TBA

Times

TBA

MKTG 371 - SECT 551

Consumer Behavior

Class: 1292 Units: 3 Fees: $1,575.00

M-F 06/02/2025 - 07/11/2025 TBA TBA

Register Now
Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Prerequisite: ABUS 311 for Agricultural Business majors only; or MKTG 305.

Class Notes

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.

Instructor
Instructor Name (static text): 
Shin, Sohyoun
Location
WWW ONLINE