Consumer Behavior

Summer 2025: June 2-August 19

Description

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.

Prerequisite: ABUS 311 for Agricultural Business majors only; or MKTG 305.

Class Notes

FLSA trip to Torino, Italy.

Class Details

Instructor
Instructor Name (static text): 
Minetti, Kristin K
Location

WWW ONLINE

Class Registration Information

Class #
1377
Course
MKTG 371 -
SECT 116
Units
3
Fees
Flat Fee
  • $3,700
Amount per Unit
  • $400 / unit
Capacity
8/8
Class Meeting Dates

07/01/2025 - 07/19/2025

Days

TBA

Times
MKTG 371 - SECT 116

Consumer Behavior

Class: 1377 Units: 3 Fees: $4,900.00

M-F 07/01/2025 - 07/19/2025 TBA

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.

Prerequisite: ABUS 311 for Agricultural Business majors only; or MKTG 305.

Class Notes

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.

Instructor
Instructor Name (static text): 
Minetti, Kristin K
Location
WWW ONLINE