Seminar in Strategic Marketing

Online MBA Spring 2024: January 22-March 1

Description

A study of marketing concepts and strategies, such as demand analysis, product/market positioning, distribution, promotion, and pricing strategies. Emphasis on integrating such concepts and strategies into strategic marketing programs.
Prerequisite: Classified MBA student.

Class Notes

Open to students admitted to the Special Session Online Masters in Business Administration Degree Program. Registrations are processed through the Professional & Continuing Education Office.

Class Details

Instructor
Instructor Name (static text): 
Mercurio, Kathryn R
Location

WWW ONLINE

Class Registration Information

Class #
4761
Course
MKTG 673 -
SECT 501
Units
3
Fees
Amount per Unit
  • $1,000 / unit
Capacity
30/30
Class Meeting Dates

01/22/2024 - 03/01/2024

Days

TBA

Times
MKTG 673 - SECT 501

Seminar in Strategic Marketing

Class: 4761 Units: 3 Fees: $3,000.00

M-F 01/22/2024 - 03/01/2024 TBA
A study of marketing concepts and strategies, such as demand analysis, product/market positioning, distribution, promotion, and pricing strategies. Emphasis on integrating such concepts and strategies into strategic marketing programs.
Prerequisite: Classified MBA student.

Class Notes

A study of marketing concepts and strategies, such as demand analysis, product/market positioning, distribution, promotion, and pricing strategies. Emphasis on integrating such concepts and strategies into strategic marketing programs.

Instructor
Instructor Name (static text): 
Mercurio, Kathryn R
Location
WWW ONLINE