Consumer Behavior

Online BSBA Summer 2024 - July 15-August 20

Description

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Prerequisite: MKTG 305.

Class Notes

Open only to students admitted to the Special Session Degree Online BSBA completion program. Registration in only available through Professional & Continuing Education. Log in daily at anytime or as required by faculty.

Class Details

Instructor
Instructor Name (static text): 
Shin, Sohyoun
Location

WWW ONLINE

Class Registration Information

Class #
1026
Course
MKTG 371 -
SECT 551
Units
3
Fees
Amount per Unit
  • $525 / unit
Class Meeting Dates

07/15/2024 - 08/20/2024

Days

TBA

Times

MKTG 371 - SECT 551

Consumer Behavior

Class: 1026 Units: 3 Fees: $1,575.00

M-F 07/15/2024 - 08/20/2024 TBA

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Prerequisite: MKTG 305.

Class Notes

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.

Instructor
Instructor Name (static text): 
Shin, Sohyoun
Location
WWW ONLINE