Consumer Behavior

Online BSBA Spring 2024: March 25-May 17

Description

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Prerequisite: MKTG 305.

Class Notes

Open only to students admitted to the Special Session Degree Online BSBA completion program. Registration in only available through Professional & Continuing Education. Log in daily at anytime or as required by faculty.

Class Details

Instructor
Instructor Name (static text): 
Shin, Sohyoun
Location

WWW ONLINE

Class Registration Information

Class #
4815
Course
MKTG 371 -
SECT 552
Units
3
Fees
Amount per Unit
  • $525 / unit
Capacity
43/43
Class Meeting Dates

03/25/2024 - 05/17/2024

Days

TBA

Times
MKTG 371 - SECT 552

Consumer Behavior

Class: 4815 Units: 3 Fees: $1,575.00

M-F 03/25/2024 - 05/17/2024 TBA
Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Prerequisite: MKTG 305.

Class Notes

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.

Instructor
Instructor Name (static text): 
Shin, Sohyoun
Location
WWW ONLINE