Consumer Behavior

Winter Session 2024

Description

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Prerequisite: MKTG 305.

Class Notes

Asynchronous Online: Students log on daily at any time to the Chico State Portal Connection at www.csuchico.edu to access course content and for updates from faculty and/or review material.

Class Details

Instructor
Instructor Name (static text): 
Aiken, Kirk D
Location

WWW ONLINE

Class Registration Information

Class #
1032
Course
MKTG 371 -
SECT 101
Units
3
Fees
Amount per Unit
  • $302 / unit
Capacity
33/50
Class Meeting Dates

01/02/2024 - 01/19/2024

Days

TBA

Times
MKTG 371 - SECT 101

Consumer Behavior

Class: 1032 Units: 3 Fees: $906.00

M-F 01/02/2024 - 01/19/2024 TBA

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Prerequisite: MKTG 305.

Class Notes

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.

Instructor
Instructor Name (static text): 
Aiken, Kirk D
Location
WWW ONLINE