Seminar in Strategic Marketing

Online MBA Spring 2022: March 14-April 22

Description

A study of marketing concepts and strategies, such as demand analysis, product/market positioning, distribution, promotion, and pricing strategies. Emphasis on integrating such concepts and strategies into strategic marketing programs.

Prerequisite: Classified MBA student.

Class Notes

Open to students admitted to the Online MBA Special Session Degree Program. Registration through Regional & Continuing Education rce.csuchico.edu/online-mba

Class Details

Instructor
Instructor Name (static text): 
Mercurio, Kathryn R
Location

WWW ONLINE

Class Registration Information

Class #
5086
Course
MKTG 673 -
SECT 501
Units
3
Fees
Amount per Unit
  • $1,000 / unit
Class Meeting Dates

03/14/2022 - 04/22/2022

Days

Times
MKTG 673 - SECT 501

Seminar in Strategic Marketing

Class: 5086 Units: 3 Fees: $3,000.00

M-F 03/14/2022 - 04/22/2022

A study of marketing concepts and strategies, such as demand analysis, product/market positioning, distribution, promotion, and pricing strategies. Emphasis on integrating such concepts and strategies into strategic marketing programs.

Prerequisite: Classified MBA student.

Class Notes

A study of marketing concepts and strategies, such as demand analysis, product/market positioning, distribution, promotion, and pricing strategies. Emphasis on integrating such concepts and strategies into strategic marketing programs.

Instructor
Instructor Name (static text): 
Mercurio, Kathryn R
Location
WWW ONLINE