Consumer Behavior

Summer Session 2021: July 26-August 17

Description

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Prerequisite: MKTG 305.

Class Notes

Students log in daily through the Chico Portal at www.csuchico.edu to access Blackboard for course material and assignments. This course is offered through Regional & Continuing Education. Additional fees apply. More information at rce.csuchico.edu/summer

Class Details

Instructor
Instructor Name (static text): 
Meuter, Matthew L
Location

WWW ONLINE

Class Registration Information

Class #
1096
Course
MKTG 371 -
SECT 701
Units
3
Fees
Amount per Unit
  • $302 / unit
Capacity
25/50
Class Meeting Dates

07/26/2021 - 08/17/2021

Days

Times

MKTG 371 - SECT 701

Consumer Behavior

Class: 1096 Units: 3 Fees: $906.00

M-F 07/26/2021 - 08/17/2021

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Prerequisite: MKTG 305.

Class Notes

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.

Instructor
Instructor Name (static text): 
Meuter, Matthew L
Location
WWW ONLINE