Sports Marketing

Summer Session 2021: June 1-June 24

Description

This course introduces students to the specialized field of sports marketing and its role in society. Subjects covered include marketing through sports sponsorship, endorsements, naming rights, licensing, facility design, merchandising, ticket sales and pricing, and other emerging issues related to sports marketing. Career opportunities as they relate to the sports marketing industry are also explored.
Prerequisite: MKTG 371.

Class Notes

Students log in daily through the Chico Portal at www.csuchico.edu to access Blackboard for course material and assignments. This course is offered through Regional & Continuing Education. Additional fees apply. More information at rce.csuchico.edu/summer

Class Details

Instructor
Instructor Name (static text): 
Madrigal, Robert
Location

WWW ONLINE

Class Registration Information

Class #
1097
Course
MKTG 482 -
SECT 701
Units
3
Fees
Amount per Unit
  • $302 / unit
Capacity
22/50
Class Meeting Dates

06/01/2021 - 06/24/2021

Days

Times

MKTG 482 - SECT 701

Sports Marketing

Class: 1097 Units: 3 Fees: $906.00

M-F 06/01/2021 - 06/24/2021

This course introduces students to the specialized field of sports marketing and its role in society. Subjects covered include marketing through sports sponsorship, endorsements, naming rights, licensing, facility design, merchandising, ticket sales and pricing, and other emerging issues related to sports marketing. Career opportunities as they relate to the sports marketing industry are also explored.
Prerequisite: MKTG 371.

Class Notes

This course introduces students to the specialized field of sports marketing and its role in society. Subjects covered include marketing through sports sponsorship, endorsements, naming rights, licensing, facility design, merchandising, ticket sales and pricing, and other emerging issues related to sports marketing. Career opportunities as they relate to the sports marketing industry are also explored.

Instructor
Instructor Name (static text): 
Madrigal, Robert
Location
WWW ONLINE