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Seminar in Strategic Marketing

Fall Special Session 2020: August 24-October 2

Description

A study of marketing concepts and strategies, such as demand analysis, product/market positioning, distribution, promotion, and pricing strategies. Emphasis on integrating such concepts and strategies into strategic marketing programs.
Prerequisite: Classified MBA student.

Class Notes

Open to student admitted to the Online MBA Special Session Degree Program.

Class Details

Instructor
Instructor Name (static text): 
Mercurio, Kathryn R
Location

WWW ONLINE

Class Registration Information

Class #
5898
Course
MKTG 673 -
SECT 501
Units
3
Fees
Amount per Unit
  • $1,000 / unit
Capacity
30/30
Class Meeting Dates

08/24/2020 - 10/02/2020

Days

TBA

Times
MKTG 673 - SECT 501

Seminar in Strategic Marketing

Class: 5898 Units: 3 Fees: $3,000.00

M-F 08/24/2020 - 10/02/2020 TBA
A study of marketing concepts and strategies, such as demand analysis, product/market positioning, distribution, promotion, and pricing strategies. Emphasis on integrating such concepts and strategies into strategic marketing programs.
Prerequisite: Classified MBA student.

Class Notes

A study of marketing concepts and strategies, such as demand analysis, product/market positioning, distribution, promotion, and pricing strategies. Emphasis on integrating such concepts and strategies into strategic marketing programs.

Instructor
Instructor Name (static text): 
Mercurio, Kathryn R
Location
WWW ONLINE