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Survey of Marketing

Fall 2020

Description

Nature and functions of marketing systems and marketing in the individual firm. Study of the marketing mix, marketing institutions, and the environments in which marketing decisions are made.

Class Notes

Prerequisites: BADM or BSIS majors must complete the business lower-division core with a C or higher in each course. This is a Chico State - University Center - Redding class. Only students who have previously enrolled in University Center classes or who have contacted Regional and Continuing Education (530-898-6105) prior to enrollment will be permitted to enroll.

Class Details

Instructor
Instructor Name (static text): 
Howell, April C
Location

WWW ONLINE

Class Registration Information

Class #
2138
Course
MKTG 305 -
SECT 78
Units
3
Fees
Price TBA:
  • $ / unit
Class Meeting Dates

08/24/2020 - 12/18/2020

Days

TBA

Times

MKTG 305 - SECT 78

Survey of Marketing

Class: 2138 Units: 3 Fees: $0.00

M-F 08/24/2020 - 12/18/2020 TBA
Nature and functions of marketing systems and marketing in the individual firm. Study of the marketing mix, marketing institutions, and the environments in which marketing decisions are made.

Class Notes

Nature and functions of marketing systems and marketing in the individual firm. Study of the marketing mix, marketing institutions, and the environments in which marketing decisions are made.

Instructor
Instructor Name (static text): 
Howell, April C
Location
WWW ONLINE