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Consumer Behavior

Summer Session 2020: June 1-June 25

Description

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Prerequisite: MKTG 305.

Class Notes

Online students log on daily at anytime to the Chico State Portal Connection at www.csuchico.edu to access course updates from faculty and/or review material.

Class Details

Instructor
Instructor Name (static text): 
Meuter, Matthew L
Location

WWW ONLINE

Class Registration Information

Class #
1131
Course
MKTG 371 -
SECT 701
Units
3
Fees
Amount per Unit
  • $302 / unit
Capacity
20/40
Class Meeting Dates

06/01/2020 - 06/25/2020

Days

Times

Registration

Class Fee: $906.00
MKTG 371 - SECT 701

Consumer Behavior

Class: 1131 Units: 3 Fees: $906.00

M-F 06/01/2020 - 06/25/2020

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
Prerequisite: MKTG 305.

Class Notes

Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.

Instructor
Instructor Name (static text): 
Meuter, Matthew L
Location
WWW ONLINE