Survey of Marketing

Fall 2019

Description

Nature and functions of marketing systems and marketing in the individual firm. Study of the marketing mix, marketing institutions, and the environments in which marketing decisions are made.

Class Notes

Prerequisites: BADM or BSIS majors must complete the business lower-division core with a C or higher in each course. This is a Chico State - University Center - Redding class. Only students who have previously enrolled in University Center classes or who have contacted Regional and Continuing Education (530-898-6105) prior to enrollment will be permitted to enroll.

Class Details

Instructor
Instructor Name (static text): 
Shin, Sohyoun
Location

WWW ONLINE

Class Registration Information

Class #
2135
Course
MKTG 305 -
SECT 80
Units
3
Fees
Price TBA:
  • $ / unit
Capacity
19/19
Class Meeting Dates

08/26/2019 - 12/20/2019

Days

TBA

Times

MKTG 305 - SECT 80

Survey of Marketing

Class: 2135 Units: 3

M-F 08/26/2019 - 12/20/2019 TBA

Nature and functions of marketing systems and marketing in the individual firm. Study of the marketing mix, marketing institutions, and the environments in which marketing decisions are made.

Class Notes

Nature and functions of marketing systems and marketing in the individual firm. Study of the marketing mix, marketing institutions, and the environments in which marketing decisions are made.

Instructor
Instructor Name (static text): 
Shin, Sohyoun
Location
WWW ONLINE