The course provides deep engagement with all aspects of running a virtual business. Students will make data-driven decisions based on analysis of their business's market, sales strategy, operations, financials, and competitive environment. Student teams will compete against each other as they try to maximize customer satisfaction, profitability, market share, and more. The competitive business simulation is a thoroughly engaging experience where students can bridge theory and practice, and test out their business acumen in a dynamic, complex simulated environment.