Sem in Ag & Food Mkt Plan
Summer 2024 Special Session: June 3-Aug 20
Description
To provide an in-depth understanding of operating marketing planning and implementation. Development of a marketing plan including product and market assessment, financial evaluation justification, a plan of action, and an evaluation/control component.
Class Notes
This course provides students with an opportunity to gain hands-on, project-driven experience in a unique international business environment. Students will expand their understanding of global agri-food supply chains (production, distribution, marketing) by completing company visits and engaging in applied case studies with regional food and wine businesses. Students will explore the agri-food system and culture of Spain, comparing and contrasting (through written reflections) what they see and learn with what they know from their experience in the United States. By the end of the course, students will be able to: compare/contrast US and Spanish agri-food systems at different levels of the supply chain (e.g, production, processing, distribution, marketing); describe how Spain's geography, climate, and culture influence it's agri-food system; think critically about how culture and context determine how foods are sold and marketed. Students will engage with industry professionals, the course instructor, and guest speakers to produce several project deliverables throughout the program.
Class Details
Instructor
Instructor Name (static text):
Brimlow, Jacob N
Location
WWW ONLINE
Class Registration Information
Class #
1253
Course
ABUS 411 -
SECT 101
SECT 101
Units
3
Fees
Flat Fee
Amount per Unit
- $4,166
- $300 / unit
Capacity
9/9
Class Meeting Dates
06/03/2024 - 08/20/2024
Days
TBA
Times
TBA
Waitlist
Add me to the WaitlistABUS 411 - SECT 101
Sem in Ag & Food Mkt Plan
Class:
1253
Units:
3
Fees:
$5,066.00
M-F
06/03/2024 - 08/20/2024
TBA
TBA
Waitlist
Add me to the WaitlistTo provide an in-depth understanding of operating marketing planning and implementation. Development of a marketing plan including product and market assessment, financial evaluation justification, a plan of action, and an evaluation/control component.
Class Notes
To provide an in-depth understanding of operating marketing planning and implementation. Development of a marketing plan including product and market assessment, financial evaluation justification, a plan of action, and an evaluation/control component.
Instructor
Instructor Name (static text):
Brimlow, Jacob N
Location
WWW ONLINE