Sports Marketing

Summer Session 2017: June 5-June 29

Description

This course introduces students to the specialized field of sports marketing and its role in society. Subjects covered include marketing through sports sponsorship, endorsements, naming rights, licensing, facility design, merchandising, ticket sales and pricing, and other emerging issues related to sports marketing. Career opportunities as they relate to the sports marketing industry are also explored.

Prerequisite: MKTG 371.

Class Details

Instructor
Aiken, Kirk D
Location

Class Registration Information

Class #
1045
Course
MKTG 482 -
SECT 701
Units
3
Fees
Amount per Unit
  • $286 / unit
Capacity
18/34
Class Meeting Dates

06/05/2017 - 06/29/2017

Days

MTWR

Times

8:30am11:30am