There is no need to register and no fee to attend.

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Disciplining Social Media Strategy

A Four-Part Online Webinar Series

This series from the Education Advisory Board examines how innovative institutions are using social media to escape the “commodity trap” in higher education and improve branding, recruiting and student success. The topic is approached with skeptical enthusiasm, trying to help separate over-hyped or wrongheaded ideas from opportunities to create enduring value, profiling both the “quick wins” that most universities can implement as a “side-of-desk” activity, as well as the more ambitious visions from a handful of institutions that are doubling down on social media with dedicated staff resources and new organizational structures.

Part IV: Social Media Staffing and Organizational Models
Most continuing and online units face a social media Catch-22, unable to garner more resources in the absence of measurable business impact, but unable to achieve impact absent additional resources. This session explores two alternate solutions to this dilemma. First, we discuss how to get the most from the “volunteer” resources of students and faculty, profiling breakthrough staffing and incentive ideas to ensure threshold quantity and quality from transient contributors. We then examine private-sector models for how to organize more permanent social media “centers of excellence,” along with ideas measuring and communicating business impact.

Part IV: Social Media Staffing & Organizational Models

Thursday, May 17
11:00am - 12:00pm

Continuing Education, 107

There is no need to register and no fee to attend.

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Student Travel: Warnings, Policies & Protocol

Political and natural global events in recent years have tested the ability of student travel programs around the world to respond appropriately in the event of an emergency.
Unfortunately, many campuses and education abroad organizations were forced to make difficult decisions in the wake of new travel warnings for Mexico, Egypt and Japan. This put students, faculty and staff currently abroad at risk while causing immense levels of stress for the organization and the students' parents.

While most campuses and education abroad organizations have a policy addressing Travel Warnings, many still have no policy. For those with a policy, the approach varies from an inflexible "no go", to allowing travel without limitation, and everything in between.

PARTICIPANTS WILL LEARN HOW TO:
• The difference between the variety of U.S. Department of State (U.S. DOS) advisories.
• A comprehensive overview of the due diligence required to send students to a country on the U.S. DOS Travel Warning list.
• To consider data from a spring 2011 survey of U.S. DOS Travel Warning policy/practice and benchmark their own institution against the data.
• Strengths and weaknesses regarding a range of policy approaches.
• Solutions to ensure the campus or education abroad organization makes the best policy/process decisions for their institution and students.

LEARN FROM EXPERTS:
Stacey Bolton Tsantir- Director of International Health, Safety and Compliance at the University of Minnesota.

Julie Anne Friend- Associate Director for International Safety and Security at Northwestern University.

Tuesday, June 5
11:00am - 12:30pm

Continuing Education, 107

Interested in A Topic?

If there is a webinar you would like to make available to the campus and community, or would like to partner with Continuing Education and promote one of the upcoming webinars on the schedule, let us know!

Host

Regional & Continuing Education will take care of the event logistics, including:

• Booking & setting-up the meeting room
• Handling technology requirements
• Making necessary arrangements and providing funds to access the webinars
• Providing participant sign-in sheets and feedback forms on the day of the event

Promote

We want this to be the best shared secret on campus! We will help to spread the word about each Connect • Learn • Engage event by:

• Publicizing the event on the Campus Calendar
• Submitting two Campus Announcements prior to the event
• Designing a branded Microsoft Outlook email template containing event details and registration information

Partner

By engaging our colleagues from units and groups across campus, we can:

• Collaboratively schedule webinars or video conferences that are timely and relevant to your colleagues
• Provide each other with the information needed to spread the word and promote these learning opportunities
• Help each other showcase who we are, what we do, and why it’s important
• Foster collective learning opportunities that may otherwise not be available

For more information, visit the Amercian Council on Education web site.