Rosilene Martins, Sr. Localization Program Manager, Yahoo! Inc.

This presentation will provide guidelines on how to effectively engage with localization suppliers to enable a smooth localization project, and deploy high quality global products in a timely manner.

M. Katherine (Kit) Brown, Principle, Comgen

Establishing an effective client/vendor relationship is vital to the success of your localization projects. The primary interface between the localization team and the client is frequently the documentation team because the documentation comprises the bulk of product-related localization tasks. Often, however, problems arise because neither the client nor the localization team fully understand how their work affects the other team's.

After this session you will:

• Understand the technical communication process and where localization fits into it.
• Be able to identify at least 3 ways that localization teams can improve the quality of the content they receive.
• Understand the information and feedback needs of the client.
• Be able to consider ways of integrating the localization process into the content development process.

Angelika Zerfass, Localization Consultant and TRADOS Trainer

This session is a hands-on workshop featuring the SDL Trados translation memory software.

John Yunker, Distinguished Author and Consultant, Localization Industry

The Internet connects computers, but it is language that connects people. Although there are now more than one billion Internet users, less than one third are native English speakers. Companies that seek to maximize their global reach need to develop language strategies that make the best use of limited translation dollars.

Presented by Across Systems

Debbie Lambert, Program Manager, Hewlett-Packard

In today's fast paced and global environment, large volumes of content must be made readily available in many languages, to a variety of users, making it challenging to manage. Much time and money is spent creating content that is often repetitive or very similar. Without the use of common toolsets and standardized processes the volume becomes massive and unmanageable. Prior to implementing a solution using technology and processes, a thorough understanding of the problems and issues needs to be resolved (what are the "points of pain", what is and is not part of the scope, etc.). Translation and localization is an integral part of today's content deliverables. Translation and localization tools and processes must address ways to reuse translations, capture common terminology, and reduce turnaround times, while also improving consistency and quality. By performing this upfront analysis and then implementing integrated assets that utilize standardized processes, HP has been able to create and translate content once and use it many places in a cost effective and efficient manner.

Kathleen Bostick, Vice President, Global Business, Lionbridge

Every day translation/localization companies around the globe receive RFP's in multiple formats containing questions that require customized content to be submitted within a tight deadline. Clients create RFP's, often from scratch, toiling over an exhaustive list of questions hoping to cover every potential area for their company. Writing these RFP's is an expensive and exhausting process. Answering these RFP's is very time consuming and expensive, no matter what size translation company. There has to be a better way to do business.

The presenter will explore how developing a standardized RFP template will work to meet the needs of the clients and service providers, saving everyone time and money, while in the end produce the desired results.

Suneeta Aggarwal, Director of Technical Publications and Localization, TIBCO Software

A localization kit contains the resources and instructions needed to produce a localized version of a product. For product documentation, this usually means the source files for the content, graphics files, templates, glossaries, and locale-specific guidelines for the translators. For GUI strings, this includes the strings themselves and detailed instructions which vary depending on the programming language used to develop the application. Familiarity with the packaging of the software is important when localizing GUIs.

Bob Donaldson, VP of Strategy, McElroy Translation

The presenter will discuss the role of communication in the project management process.  He will discuss several practical communications problems faced by project managers, relying heavily on real-life examples of avoidable problems.  He will also provide guidance on communication strategies that contribute to successful project execution and show how such strategies can enhance (but not replace) traditional project monitoring and tracking tools.