Boris Bartikowski, Associate Professor, Euromed Marseille Ecole De Management

The question whether to standardize or to localize on the Web is not a black-and-white one. Research conducted by professor Bartikowski explores borderline conditions of Web site cultural adaptation Web Marketers need to consider to generate the desired marketing outcome on a global scale. The presentation shares unique results from a series of studies that were undertaken to identify such borderline conditions. They specifically concern online consumers' cultural mindset, effects of brand, relationship conditions, as well as industry effects on online consumers' trust, attitudes, and overall acceptance of international Web sites.

Daniel Carter, Founding Member of GALA and Industry Consultant

This presentation will focus on the localization industry—history and perspectives. How and why did the industry grow from a small cottage industry in the 70’s—with the leader being a 100 person company called Ink—to a multi-billion dollar industry in 2008 with leaders like Lionbridge and SDL? How did Dublin become the localization center in the 1980’s? Who were some of the leaders and visionaries? And what industry associations and events have existed to form the industry? How many of the top 10 suppliers from 10 years ago are still in the top 10 today? How many will still be in the top 5 years from now? What is significant about SDL’s recent acquisition of Idiom?

Understanding the past is important for anticipating coming trends in the industry and how they may relate to your company. Be prepared to think and discuss the history, recent events and trends, and potential disruptive technologies that might alter the landscape of the localization industry.

Angelika Zerfass, Localization Consultant and TRADOS Trainer

This session is a hands-on workshop featuring the SDL Trados translation memory software.

Daniel Zielinski, Lecturer for Translation and Localization Technologies, Saarland University

This presentation gives an introduction to localizing software with one of today’s leading software localization tools: SDL PASSOLO 2007. This session provides an overview of Passolo’s main features (supported file formats, localization and translation features, data exchange, QA, versions) and shows the single steps preformed in a localization project.

Patricia McKenna, QA Manager, Alchemy Software Development Ltd.

The Catalyst training session will focus on introduction the newest version of Catalyst 7.0. The course will begin with the explanation of the basic principles of software localization. It will then bring participants through the usual steps involved in a localization project, including: Evaluation and preparation of files, leveraging, alignment, translation, updates, engineering and QA. The presenter will also explain the application of Catalyst to each of these stages.

The training session will also help understand how various plugins for Catalyst work and how they can be used to extend Catalyst capabilities. The session will close with brief introduction into ezParse technology, XML parsing capabilities and also ezScript, the scripting commands used for automating tasks in Catalyst. Participants should gain basic understanding of Catalyst and should be able to run simple localization projects in Catalyst on their own.

Bert Esselink, Solutions Architect and Author, Lionbridge Technologies

During this session the presenter will explain what “maturity models” are, how maturity levels are measured, what maturity models exist in the localization industry, and where the gaps are for further research.

Bert Esselink , Global Engagement Consultant, Lionbridge and author

During this session the presenter will review what needs to be considered when evaluating a new localization project. Project evaluation is a key step when initiating a new project and will define the success of a project to a large extent. Project evaluations consist of a linguistic, technical, and scoping component which will generate a work-breakdown structure to be used by project management.

Bert Esselink , Global Engagement Consultant, Lionbridge and author

An essential first step for any project manager working on a localization project is to build a project cost breakdown and budget. During the project, the budget must be monitored to avoid cost overruns and protect margins. In this session Bert, will illustrate how to build an effective localization project budget.

Bastian Enners, Director of Marketing and Sales, Plunet Berlin

The workshop will begin by reviewing the development of project management in the translation industry over the past few years and considering how structures and processes will develop in the future. A description of the individual steps in the translation process will be discussed.

Participants will be introduced to the Plunet BusinessManager software solution. With Plunet, all the structures and processes can be presented on a web-based platform and, thanks to a high level of adaptability, can be optimized and efficiently configured. After the presentation, all workshop participants will work through a project themselves under supervision using the software.

Dain Bedford , Sales and Training Executive, The Language Technology Center Inc.(LTC)

LTC, specialists in multilingual workflow tools, will teach participants how the next generation of software is used by cutting-edge corporations and language service providers in the localization industry to boost productivity and reduce administrative costs. LTC Worx is a multilingual workflow and business information management system that adapts to and optimizes any operation’s processes. Participants will have a chance to use LTC Worx and learn how it helps manage projects efficiently, keep on top of finances, and plan ahead effectively.