Program Content

L10n, i18n, & g11n basics.
Localization industry, international environment.
International marketing mix, country-market analysis, business models.
International online marketing & strategy, global web site promotion.
Assessing business performance: financial and market measures.
Language basics, unicode, & encoding.
Global web navigation, gateway page development.
Web globalization workflow & project management.
Basics of localization kit.
Basics of global content management.
Cultural user interface design.
Localization budget.
Vendor & translator selection.
Translation management and tools (hands-on practice and lab work).
Localization project management, quality assurance, and testing (with lab hours and hands-on practice).
Global content management, budgeting, & lab work.
Workflow & tools in localization.
Translation technologies, including translation management and software.